Area Sales Manager
About Arvum Senior Living
Arvum Senior Living, proudly part of the Discovery Senior Living family of operating companies, manages care- and lifestyle-focused Assisted Living and Memory Care communities throughout the Midwest in Illinois, Iowa, Kansas, Missouri, and Wisconsin. Our company, which was built on our “Pillars of Excellence,” employs hundreds of vital Team Members and is committed to providing a positive work environment and culture that recognizes their value in providing excellent care for our residents.
The Area Sales Manager (ASM) reports to the Regional Director of Sales to lead the sales efforts in an assigned territory engaging directly with Executive Directors, Senior Lifestyle Counselors and Senior Lifestyle Coordinators. This position focuses on the productivity of the community sales teams and census building. The ASM supports the RDS in planning, sales reporting, goal setting, sales process optimization, event planning, sales & CRM training, and sales program implementation. The ASM directly supports the RDS to increase the effectiveness and performance of the sales team. The ASM role does not manage the SLCs directly but uses influential leadership in partnering with the Executive Director at each community to maximize the productivity of the community sales teams.
ESSENTIAL DUTIES AND RESPONSIBILITIES
The following duties are normal for this position. This list is not to be construed as exclusive or all inclusive. Other duties may be required and assigned.
- Overall responsibility to achieve sales move-in and occupancy budgeted plan for each community.
- Maintains knowledge of daily census reporting for all communities; supports the weekly and accurate tracks reporting of sales activities, conversion ratios for SLCs as well as the reporting of Critical Success Factors.
- Reports on all activities and results to the RDS weekly as well as reviewing reports with EDs and SLCs on a regular basis and during every community visit.
- Coaches, trains, and assists with the management of the Senior Lifestyle Counselors (SLC), Coordinators and associated sales staff. Coaches for improved performance as necessary to achieve goals.
- Motivates the sales staff (SLCs) through effective leadership and positive reinforcement to enhance our culture and improve employee retention.
- Provides input in the Interviewing and screenings of SLC candidates to ensure those hired meet success criteria and standards for the role.
- Performs community site visit audits and assessment of all sales processes; keeps the SLCs and coordinator sales process manuals up to date and accurate.
- Demonstrates proficiency in all aspects of the CRM system and be able to train SLCs and marketing coordinators.
- Maintains accurate competition reports for each community and has a complete knowledge of market conditions and competition, as to advise DSL leadership on changing conditions; displays understanding of the organizations “value pricing” program to provide the correct sales talking points.
- Educates all new and existing SLCs and Coordinators to the standards of the SLC role and ensures ongoing compliance.
- Visits communities in their assigned area as scheduled by the RDS.
- Assists sales team with implementation at community level with sales and marketing programs/strategies.
- Leads Weekly Sales Calls with the RDS to review of sales board & weekly sales activity at each community.
- Collaborates with the Sales Training & Development Director to ensure proper knowledge and ability in Vitals, sales board, and sales processes.
- In accordance with the RDS, ensures compliance that all quarterly competitive analysis plans from SLCs are kept up to date and accurate.
- Other duties as assigned by RDS
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Educational Requirements and Experience:
- Bachelor’s degree in Business Administration, Public Relations/Communications, Marketing or related field
- Three years selling in a senior living environment.
- Sales experience in multi-community/regional role a plus.
Knowledge, Skills and Abilities:
- Language Ability:
- Effective communication skills both written and verbal including reports, business correspondence and procedure manuals
- Ability to read, analyze, and interpret general business periodicals and professional journals
- Mathematical Skills:
- Excellent mathematical skills including the ability to compute rate, ratio, and percent and to draw and interpret graph
- Computer Skills:
- Excellent computer skills including Microsoft Windows, Word, Excel and client tracking and design software
- Cognitive Demands:
- Practical problem-solving skills along with the ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form
- Competencies:
- Effective sales, and leadership skills.
- Exceptional skills in customer service, oral and written communication.
- Ability to problem solve in an effective manner to provide solutions to pending challenges to the RDS.
- Detail oriented and excellent organizational and follow-through skills.
- Must demonstrate an interest in working with a senior population.
- Interacts with guests, residents and staff in a courteous and friendly manner.
- Supports organization's goals and values.
- Provides leadership to inspire and motivate others to perform well.
ENVIRONMENTAL ADAPTABILITY
- Works primarily in the field visiting communities
- Possible exposure to unpleasant odors
- Possible exposure to chemicals as identified in the MSDS Manual
- Continuous exposure to clients and/or family members who may be under stress
Benefits:
In addition to a rewarding career and competitive salary, Arvum offers a comprehensive benefit package.
Eligible team members are offered a comprehensive benefit package including medical, dental, vision, life and disability insurances, paid time off and paid holidays. Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies.
No agencies, please. We do not accept any unsolicited resumes from agencies under any circumstances. We receive inquiries from agencies daily. Agencies should not direct any inquiries or emails to hiring managers. Thank you.
EOE D/V